New Delhi, The enchanting and mesmerizing beauty of Jammu and Kashmir could leave anyone spellbound. This ‘heaven on earth’ seems like it was created by God himself. In spite of a history of conflicts, Kashmir’s magnificent charm does not fail to put people in a state of bliss and make them visit it again and again!
But there’s another facet to this beauty which people miss each time. Kashmir isn’t just Gulmarg, Sonmarg, Pahalgam or the lake Shikaras. Kashmir tourist packages for travelers from all across the world sadly concentrate only on these most visited and already known touristy spots. This is one of the major reasons why J&K, inspite of having tremendous potential, has not been able to get it's share in the tourism space. A lack of trained and professional manpower in areas equally beautiful but less known to people is also seen as a reason for this.
Thus realizing the urgency and the need to push the state’s tourism activities further, the University of Jammu and Kashmir has launched a Masters program in Travel and Hospitality to churn out a large number of trained professionals to bridge the gap in the industry and help in streamlining the tourism policy without compromising on the ecological factors. The faculty at the University feels people from the valley, who know the culture better should be a part of this program since it's only them who can show travelers the unseen and unknown, ‘Real Kashmir’.