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A guide to building a startup in India

March 23, 2021 3:30 AM |

building a startup in India

Building a startup is every millennial's dream. Not only is it a great way to generate a steady income, but it also presents the opportunity to change the world through innovative ideas. With India positioning itself as a global outsourcing and technology hub, the time is ripe for a new generation of entrepreneurs to take charge.

While this is a good thing, startup founders will have to face considerable competition. There is also the issue of funding and government compliance, which could be daunting to young entrepreneurs. Using the tips below, you can easily overcome the hurdles to building a sustainable startup organization:

1. Set an overall goal

Building a business — whether it's an online enterprise or a physical establishment — requires careful goal-setting. You need to figure out why you want to be in business in the first place. Your plans should hinge on a specific target or objective. It pays to have an idea of where your startup will end up. Will it remain as an India-exclusive company or will it branch out internationally? You wouldn't know for sure how your organization will turn out in the future, but it helps to have something at the outset.

2. Pitch a valuable concept

Startups are known to provide groundbreaking solutions to specific problems, whether they’re addressing climate change or uplifting poor communities. Before that, you will need to determine the niche or market you want to penetrate based on your concept. For instance, if you want to provide technology-based solutions that champion sustainable farming, you can pitch your concept to the agricultural sector. With that being said, building a startup solely for profit won’t get you anywhere. Instead, it’s how you come up with a helpful and fresh idea that guarantees your success for the long haul.

3. Prepare all necessary paperwork

Just like any business organization, your startup needs to comply with regulations in order to legitimize its operations. This could be daunting to young founders who have little to no business experience. Still, registering and incorporating your startup can help you steer clear of any legal problems that can impede your funding activities. Fortunately, the current administration has made it easier for startup founders in India to register. You just need to follow through with the process of getting your legal paperwork ready.

4. Invest more in marketing and brand-building

Once you have been given the all-clear to operate, you should be able to sit down and think about how you can promote your solutions. Begin by coming up with an engaging logo design and setting up a website that includes necessary information about your startup. Apart from investing in your brand identity, it also matters to set up a multi-channel marketing strategy. You can use social media platforms like Facebook and Instagram to widen your organization’s reach, educate your audience, and bring more people to your business.

It won’t take long to build a startup in India. As long as you are passionate about what you do and learn best practices along the way, you will end up with a better chance at success.

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