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Top social media platforms for business

June 18, 2021 8:30 AM |

social media business options

There are so many social media platforms available that it can be difficult to choose the right one for you. This blog will explore some of the major players in social media marketing today and will explore their features as well as any drawbacks that they might have. The aim is that by the end of this article, you will be left with a clearer understanding as to what type of site works best for your company’s needs. Choosing the right platform is important and it’s vital to make sure your audience is there because the content that you produce on a certain social media site might not cater to that specific audience. There are 3 top social media platforms for business in 2021 and they are:


TikTok is the youngest social media platform with 689 million users. It is most popular amongst millennials and Generation Z with 48% of users being between the ages of 18-29 years old. TikTok is a great place for businesses because it has a wide audience, it is a good space for user-generated content and it offers new and creative techniques for marketing. TikTok is a creative video space and the content should always be entertaining and fun. Great content ideas are trends and challenges, dances, skits, re-enactments and making art. The voice on TikTok should be youthful and vibrant and creativity should be at the centre of every piece of content. There is an option for paid advertisements on TikTok but Organic marketing does a lot better on this popular app. If you’re purchasing to get TikTok organic followers, see the TokUpgrade comparison


Instagram is the most popular social media platform with 1 billion users worldwide and 500 million daily active users. 25-34-year-olds represent the largest demographic on Instagram followed by 18-24-year-olds. The main benefit that Instagram offers businesses is the massive audience. If you want to do well on this platform you need to produce high-quality and original content, this will bring in the most engagement and will attract more followers to your account. Like TikTok, the youth dominate this platform so the voice needs to also be youthful, fun, and vibrant. If you are looking to advertise on Instagram you can do so with paid advertisements which they offer to users who have a business profile, as well as the many growth services available, such as Ampya which allows businesses to get real Instagram followers.

The different types of paid ads include:

- Photo ads
- Sponsored ads
- Guided ads
- Story ads
- Video ads
- IGTV ads
- Carousel ads

If you want to use organic marketing to reach your audience that is also an option as organic marketing does very well on Instagram.


Twitter is the oldest social media platform on this list. It was released in 2006 and has 192 million users. 38% of users are between the ages 18-29 years old and 26% of users are between the ages 30-49 years old. Twitter is a great place for businesses to find customers and connect with existing customers. Twitter also allows businesses to build a loyal following. Twitter offers a unique way for people to express themselves in 140 characters or less. It is a form of microblogging and people love to use
the app to share useful information, share website links, memes, GIFS and visual content. The voice on twitter is more sophisticated than other platforms because of the demographics. Twitter offers paid advertisements as well as organic marketing. These are good for increased exposure and visibility.

General tips

People use social media for entertainment and fun so regardless of the platform, people want to be entertained. This means that people want to absorb content that is fun and creative. They want humour and something that engages them fully. Something that should be avoided is hard selling because it does not work anymore; organic marketing is what gets many followers. The most important thing about social media is engagement because more engagement means better marketing reach, greater brand awareness and more followers.

So there you have it, the top social media platforms for business. All social media platforms offer their own advantages but TikTok, Instagram and Twitter are at the top of the list as the best. If you want to market on social media, these are the platforms to target.

Infographic created by Clover Network, a credit card processing company

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