TikTok is the newest social media platform but it is one of the most popular platforms for creating and viewing short videos. It is no longer just a place for the everyday user, businesses are now starting to use TikTok to communicate with their audience in a very informal way while at the same time still providing valuable content that builds the brand's reputation. TikTok is also used by celebrities, brands and companies as a marketing tool where they can create sponsored posts or ads which target a specific audience and demographic. TikTok allows its users to post videos from other social media sites such as Instagram and YouTube which means businesses can save time on editing footage if they want to post on multiple platforms at once. If your business isn’t on TikTok yet and you want to know if it is good for business, here is everything you need to know.
A massive audience
Everyone is using TikTok but it is most popular amongst the younger generation Z and millennials. There are 689 million TikTok users worldwide. The vast majority of users are below the age of 30 years old. 48% of adults between the ages of 18-24 years old use TikTok, 20% of users are between the ages of 30-49 years old, users between the ages of 50-64 make up 14% of users and 4% of users are 65 years and up. 91.9 million people use TikTok every month and 50 million people are on the app every day. These figures demonstrate the wide reach that TikTok has and this is the reason why brands and businesses are using the popular app. This many people means a wider reach and more potential customers.
Many influencers and services
There are 3.1 million influencers on TikTok which is a lot considering how new the app is. There are many niches on TikTok but the most popular niches are:
● Cooking and baking
● Arts and crafts
● Couple goals
Businesses can target their specific niche and market to their audience in a fun and creative way or they can employ the services of influencers in their niche to promote their product or service. This will expose them to a wider reach and boost brand awareness. Apart from Influencers, there are also services such as UseViral that allows users to buy TikTok followers, and is currently the world’s leading TikTok growth tool that allows accounts to reach more users and real followers. Buying tik tok followers blindly is a big mistake, trust the established company and their review. The website Jonathonspire has revealed some trusted reviews. they reviewed Celebian you can see before buying followers.
A fun way to market
TikTok is a great tool for marketing because it is fun, innovative and requires a lot of creativity. TikTok is all about videos, either 15 or 60 seconds in length and you can edit them in cool and fun ways and even add popular songs to your video for that extra spice. Content that is usually posted on TikTok includes social media challenges, videos that are based on trending hashtags, dance videos, song imitations, dialogue re-enactments, cute animal videos and art videos. Marketing on TikTok helps with the brand image and brand awareness, as well as getting followers that become customers. The more creative and entertaining the videos, the better engagement and more reach your brand will get.
Production costs are low
It is very cheap to use TikTok and the quality of the content on the app is usually very good. People manage to create fun and entertaining content with inexpensive equipment. People use their phones to create and edit their videos which makes this platform a great place for businesses who want to market on a budget because it does not take much to create good quality content and the app has many cool built in editing features that you can use to transform your content and make it amazing. Traditional marketing is expensive and outdated.
Social media is an important part of everyone's life and everything is shifting into a virtual reality. Businesses need to evolve and adapt to the new way of doing things if they want to stay connected to their audiences and generate business. TikTok is a great place for businesses and it is a great tool to market as well as reach your target audience. There are influencers and services to help you and it is inexpensive.