Professional marketers have long known that the highest quality promotion on any social network is through a personal brand. This is the main problem now for fans of template solutions. Many people download ready-made templates with themes and try to customize them for themselves, rejoicing in saving money on a good specialist.
If you are in this category, then we have bad news for you. If you only use other people's materials, then you can understand why you constantly buy Instagram followers but people leave you. No templates and ready-made ideas work anymore and have already been covered with the dust of the times. Let's figure out why.
Content plan is about personality
Why did templates once become popular? It was a simple and straightforward cure for a lack of ideas. A person immersed in work simply did not know how to approach their online positioning.
Today, in 2022, a lack of ideas and misunderstanding of promotion goals is a verdict, because:
• everyone learned to create content;
• all with difficulty but stepped over themselves and began to appear in Stories;
• everyone understood exactly how to show their work and what to tell about it on Instagram.
And now the main thing is to understand how to reveal oneself with the help of content, to show people that it is necessary to come to you for a service / product, and not to a competitor. Many companies hire specialists who buy real Instagram followers to promote their business, but there are many other things to do.
People on Instagram have a lot of experience exploring content. Every second girl in a minute will tell you how to dress this season, and every second guy will immediately explain why targeted advertising is cooler than blogger's integration. And the only thing that interests the user is other people, their unique view of the world and their business. Charisma and pinpoint positioning sell far better than 100 useful and engaging feed posts.
Therefore, now the basis of any content plan is you, your position, your worldview and the original vision of your business.
How to create an effective content plan yourself
If at the moment your financial capabilities do not allow you to hire a professional specialist, try to draw up a content plan for the next month according to the following scheme:
• deal with yourself. Decide what you are ready to broadcast to the audience about yourself and what not;
• determine through which emotions and associations you will communicate your positioning;
• form a sales plan for the weeks of the month and distribute all types of content in such a way that the user has a feeling of being included in your project;
• define the purpose of each Stories and each post. So you will understand when and what exactly to publish in your account;
• cover as many social media tools as possible. Do not conduct sales only in Stories or only in posts. Separate marketing mechanics should be triggered at each stage.
It is difficult, but such a content plan will work quickly and efficiently, unlike a universal template written by someone. An effective account does not depend on what you write about or what you shoot, but on how you do it.
