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Instagram: Tips for Businesses to Succeed

June 18, 2021 9:00 AM |

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Communication has never been the same since social media arrived on the scene. With so many options including Facebook, Instagram, Twitter and TikTok, users are spoilt for choice. With so many social media platforms and a litany of features, it may become difficult to choose. In the social media world, some platforms are better than others and one of those is Instagram, with over 700 million monthly active users.

Businesses are definitely taking notice of Instagram because it provides so many options to advertise using photos and videos. There are even growth services like Growthoid that are being used to get Instagram followers using organic methods to drum-up engagement. Videos go even further with different formats through IGLive, Reels and Stories. These are all at a business’ disposal to accumulate followers who can become customers. Growing your followers can be a tough task but when the rewards flood in, you will be glad you went at it. It does not have to be complicated if you consider these tips. Read the Nitreo review to know the IG likes and followers strategies.

Use Creative Hashtags

Hashtags are a big deal on Instagram. They are the GPS to similar content from users on the social media platform. They can help your business extend its reach and engage audiences that may be interested in your brand. Alternatively, hashtags can direct you to the content that your business needs to engage in order to get some word out about the brand. While there, there is plenty of content to learn from that can be reshared, recreated or used as a benchmark for new content that will help draw users to your page. Some of the popular hashtags include #photooftheday and #fashion. Choosing a hashtag will depend on the niche you are targeting as a brand.

Post Consistently

What is social media without consistent content? The main purpose of social media is to engage and the best way to engage users is through posting great quality content regularly. Major brands create content and post it on the application on average 1.5 times a day. But this specifically works for brands that are already established. For a new brand on the app, the more, the better for the start and as time goes on, reducing the number of times you post. While posting regularly is great, posting at the right time is even more important. Between 9am and 11am are overall the best times to post content on Instagram though you may need to customise your time depending on your customers and their location.

Customer Service and Influencers

People want to relate with brands. They want a feeling of humanity with whichever brand they send their hard-earned money on. One of the ways businesses can ensure this is by having great customer service shown by how they engage comments by their customers on their products and direct messages. The fast and more helpful the responses, the better. Users appreciate brands that are available to them as quickly as possible. Influencers are another helpful part of Instagram. Influencers already have a stack of followers who trust them enough to listen to their perspective of a brand. Working with influencers makes it easier for businesses to earn rapport off the popularity of influencers in specific niches. It is important to work with influencers that suit the niche of the business.

Use Analytics

Analytics are your guide to what you are doing right and what you may be doing wrong with your account. It is only available to business accounts through the “Insights” tab. It assists businesses understand engagement rates, best times to post and demographics. These metrics will guide your business in the appropriate direction to make your account stand out from the rest on Instagram, and are a great way to increase Instagram followers if you use them correctly. If you have a personal account and want access to insights, there is a step-by-step guide on Instagram on how to convert your account to a business account in order to get access to analytics.


Instagram places the destiny of a business into its own hands with the features it has available. A business can leapfrog to more customers by using influencers, analytics and providing great customer service. It is a process that requires patience but with the right steps, it reaps great rewards to the businesses willing to give it a shot. There is plenty to benefit from using Instagram as a business tool.

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